https://www.willsansom.net/work daily 1.0 2025-10-13 https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/6293b2ec-ed24-407e-bd23-7f97a7626cc9/Screenshot+2022-09-30+at+17.14.03.png https://www.willsansom.net/about daily 0.75 2024-07-25 https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/16719533-1a67-49b6-9524-ea49bb4f1509/Screenshot+2024-07-25+at+15.10.20.jpg https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/1669218346587-SV0JQVGUH1U7S4TJA1SK/11.jpg Projects THE ANTI-DEFAMATION LEAGUE / Dear White Parents https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/32b1c9f4-dd81-4e1d-a756-5975f8e4a9e4/63ea43ca7a5069c1059d7111e4932069f18b9c0c_1620.jpeg Projects FINANCIAL TIMES / Letters To This New World, The New Agenda https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/13792234-b4fe-4272-8025-df6ad1d41187/Picture+1.jpg Projects WATERWIPES / This Is Parenthood https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/95303098-4882-40e9-a234-f0dd13b8cf0e/Screenshot+2022-06-21+at+17.39.12.png Projects BUMBLE / When Dating Met Lockdown https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/f7634824-51d6-4a2e-84a8-2eaba452432a/Lucinity-20210308060827480.jpeg Projects LUCINITY / Make Money Good https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/1657909888028-EQO36LHNV9YHBYPXS51Q/Screenshot%2B2022-07-15%2Bat%2B19.29.11.jpg Projects ZAPP / Want it. Zapp it https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/86fd6c28-cf4e-4f51-b8cd-7a86ca093779/Hero%2BKey%2BVisual.png Projects CHELSEA FC / Blue Fuel Launch https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/11220bdd-9ac1-423d-8c59-34dafb1d4fee/Screenshot+2022-07-15+at+19.55.40.png Projects FT WEEKEND / Open Minds https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/ff26bcb8-f22f-4038-a2d6-2bc11a8f7967/Screenshot+2023-04-24+at+18.38.53.png Projects HEINEKEN / Ignite https://www.willsansom.net/services daily 0.75 2022-07-16 https://www.willsansom.net/new-page daily 0.75 2024-10-03 https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/1d383873-9c35-4257-99fb-01b577f71352/Screenshot+2022-07-19+at+17.53.07.jpg Experience - Management & Leadership I cut my management teeth overseeing a global team of strategists at Contagious and for four years ran the strat department at The Brooklyn Brothers. As part of the executive management team, I worked to define the agency’s values and commercial strategy, as well as cultivate a culture of creative excellence in everything we did. Throughout, I’ve learnt that people who are empowered to be their most authentic selves, tend to make authentic, empowering work. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/ab676959-cfd5-41c0-b277-6d2fcaf0a12a/1682100-slide-slide-17-how-mondelez-international-creates-innovative-ideas-in-8-sort-of-easy-steps.jpeg Experience - Consultancy & Facilitation From building an innovation incubator for Mondelez International in LATAM to facilitating NPD workshops for Diageo in Miami and running strategic roundtables for Nike in London, my consultancy life afforded me opportunities to work in new, almost always uncomfortable, but uniquely productive ways. Trust exercises aside, I love a good workshop and genuinely believe that you can achieve almost anything by getting the right people, in the right room, at the right time. (With the right snacks.) https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/179cb4c6-53d3-46e6-844f-e82cf4da3974/FD3_9086.jpg Experience - Writing & Public Speaking I love an excuse to run my mouth - on paper or on stage. I’ve delivered thought-leadership presentations at conferences across the world, including Cannes Lions where I wrote and delivered main stage seminars that won the public livestream vote for the first four years that the competition ran. I have also contributed to media outlets such as Channel 4 and write regularly for trade press from WARC to Campaign - including a monthly strategy column for Shots. See the Opinion section for more detail. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/28590759-288f-45b4-925c-b2885c2e5b99/maxresdefault.jpeg Experience - Diversity & Inclusion The philanthropic case for D&I in the creative industries is undeniable, but diverse teams who more accurately represent their audiences, simply make better, more relevant work. In 2019 I led a team that developed Night School - a free training programme designed to help diverse young talent make their mark in the creative industries. 80% of graduates in the inaugural year secured careers in advertising, production and social inclusion - helping make it one of Campaign Magazine’s ‘Big Moments’ of 2019. Night School has successfully run for three years since and was been adopted by parent network agency Golin in a US-wide programme still running to this day. https://www.willsansom.net/commercial daily 0.75 2022-06-21 https://images.squarespace-cdn.com/content/v1/5ce2e1b47977970001d9545e/1560288428308-36UTNA7X6PS0D2GJ3FY2/Stocksy_txp9c995bd1cMI100_Large_1188910.jpg Commercial Design https://images.squarespace-cdn.com/content/v1/5ce2e1b47977970001d9545e/1560288456336-QJYUC6S73WST51N9AG41/Stocksy_txp9c995bd1cMI100_Large_1192032.jpg Commercial Design https://images.squarespace-cdn.com/content/v1/5ce2e1b47977970001d9545e/1560288477477-QLUO3IOZLD0K2XGFTKT0/Stocksy_txp9c995bd1cMI100_Large_1192030.jpg Commercial Design https://images.squarespace-cdn.com/content/v1/5ce2e1b47977970001d9545e/1560288443993-70R8RACJ1HQJFH5BHF2R/Stocksy_txp9c995bd1cMI100_Large_1183959.jpg Commercial Design https://www.willsansom.net/pageft daily 0.75 2022-09-07 https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/2b556854-7e7f-4043-9d33-c44408790007/1948611.jpeg FT https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/6e51a6fc-0d92-4472-9a3c-66558d0e139a/Picture+3.jpg FT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/ca695f9d-0517-483d-bcc4-366b606169f7/Picture+2.png FT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/3fdf1682-0f8d-46f7-a4eb-d0b293d6b563/digiday-vector-logo.jpg https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/85d8929e-f319-4c2e-8e4a-97a3f3343f00/6a00d8341c609053ef0115704968b9970c.jpeg https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/93f15a2d-d2ae-46f6-9bf6-9139d9b4fbad/download.png https://www.willsansom.net/dwp daily 0.75 2022-09-07 https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/1a3ef6a8-026b-4f39-a1b5-f2eab07d663e/Picture+9.png DWP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/e0099c4b-ef32-49a7-9543-e26461e1c320/Screenshot+2022-07-16+at+10.28.11.jpg DWP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/6789877a-0ac7-457e-8f24-b03026775c0d/Screenshot+2022-07-04+at+14.02.18.png DWP https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/87918432-de0a-4a2a-bb36-aceaf1eb4c53/AdAge_logo.svg.png https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/d07379d2-8d1a-4fea-b423-0bd3f080cf72/Adweek_logo.svg.png https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/e87901a0-4efb-4f8e-9af3-8c90cfa4fde4/temp_temp_shots_logo_black_070612.jpg https://www.willsansom.net/pageww daily 0.75 2022-09-07 https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/0546c0c2-9b89-496b-bd4a-b027e9c23845/WaterWipes-20190416093511305.jpg WW https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/1be84cb2-0344-4278-a88c-4a8f4587b318/Screenshot+2022-07-15+at+16.29.29.jpg WW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/28ba9c2e-32a7-44d2-8cef-23746bfec863/Screenshot+2022-07-11+at+18.18.34.jpg WW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/bdf0e15d-fb98-4c45-bde9-c83eacadf5a8/waterwipes-times-square.jpg WW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/284baddc-fcc0-4b85-a845-e360af9caa00/the-drum-logo-vector.png https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/85d8929e-f319-4c2e-8e4a-97a3f3343f00/6a00d8341c609053ef0115704968b9970c.jpeg https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/93ab15cd-5892-4e86-b8a7-01f265ba22e7/Campaign_%28magazine%29_logo.svg.png https://www.willsansom.net/bumble daily 0.75 2022-08-01 https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/5f55ee81-4fdd-4714-8b07-d9f24db4dfe1/69874e_613d8cabe29e4e4b8888982e51f60ad8_mv2.gif Bumble - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/a8974fcc-1ef6-4924-a47b-0d9240b53814/Screenshot+2022-07-15+at+17.57.13.jpg Bumble - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/9a7e4eb6-3a65-4911-9606-4568ae1aef99/Screenshot+2022-07-15+at+16.32.44.png Bumble - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/dff51be7-a579-49b4-a465-8fa412c8c251/daily-mail-vector-logo.jpg https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/a7799ed1-1c1e-40e1-8ec3-10bb3921d76e/New_York_Post_logo_logotype.png https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/93ab15cd-5892-4e86-b8a7-01f265ba22e7/Campaign_%28magazine%29_logo.svg.png https://www.willsansom.net/lucinity daily 0.75 2022-11-23 https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/8763bc27-3315-4701-842e-6116cad167cc/Screenshot+2022-07-15+at+18.03.34.png Lucinity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/2cafe636-97b7-430f-a177-263b2d49b302/Lucinity-20210308060827480.jpeg Lucinity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/c8504281-1934-4b82-ad2b-6c3cdec42029/1619606167797.jpeg Lucinity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/1f0ab182-2b5d-4bd8-a64d-1809cd991033/1657294547713.jpeg Lucinity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/93ab15cd-5892-4e86-b8a7-01f265ba22e7/Campaign_%28magazine%29_logo.svg.png https://www.willsansom.net/blue-fuel daily 0.75 2022-08-01 https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/a89cbc2e-1753-4c44-b00a-f7a6f03287b2/OOH.png Blue Fuel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/abf08209-5304-435f-b0b2-63ca9408dbca/383-3830428_marketing-edge-logo-marketing-edge-magazine-nigeria.jpg https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/93ab15cd-5892-4e86-b8a7-01f265ba22e7/Campaign_%28magazine%29_logo.svg.png https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/284baddc-fcc0-4b85-a845-e360af9caa00/the-drum-logo-vector.png https://www.willsansom.net/zapp daily 0.75 2022-07-16 https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/0728879d-f25d-40e2-a95a-0e4d3b3b2ad3/1653641102372.jpeg Zapp https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/efb48881-0ad5-43ae-9a78-a58be5eb7a3d/1000x1000bb.jpg Zapp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.willsansom.net/ft-weekend daily 0.75 2022-08-01 https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/c6cb8eec-7e80-4d9b-85f8-4fef20cf0639/1048530-ft-wknd-primages-2.jpeg FT Weekend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/ff9f7a93-cd16-49d5-a68f-b9ce6d4ca7e9/FT_PORTRAIT.jpeg FT Weekend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/84f47724-7a79-495b-ba70-46275fa16cc8/mind-control-banner.gif FT Weekend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/1e50ac2d-8999-4bc5-909b-77a5e0c8ae26/godbot2.jpeg FT Weekend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/3dbd11af-5489-41ee-ac1e-8e5797faea83/logo.png https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/284baddc-fcc0-4b85-a845-e360af9caa00/the-drum-logo-vector.png https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/9c5f09d9-7b9a-4eae-855b-1474ef15394c/sign_up_logo.png https://www.willsansom.net/ft-weekend-1 daily 0.75 2023-04-25 https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/303565ca-3a60-48d2-86ca-bd4819f38c65/Screenshot+2023-04-21+at+13.52.30.jpg Heineken - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/d1e4d1d4-56a9-43db-a5b4-0ba4f9d93e65/Screenshot+2023-04-21+at+13.52.10.png Heineken - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/e11870ed-21ae-4795-9431-d90f3ff28dd2/Screenshot+2023-04-21+at+13.52.50.jpg Heineken - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/7ff9f198-b5e8-4483-b823-0239a56d5ff6/forbes-logo.png https://www.willsansom.net/opinion daily 0.75 2024-09-23 https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/06bbbad4-3004-4f12-a90c-e2f9fb183148/Screenshot+2024-09-23+at+11.55.49.jpg https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/81b2c33f-3a4f-4289-be72-9e286d5c1b6e/Screenshot+2024-01-30+at+16.27.27.png https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/4cecc9d6-854e-426f-ab23-c51e4a5b1f6e/Screenshot+2024-01-30+at+16.28.52.png https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/5c7c9962-1f9a-4fbc-a8c6-dacd0c425776/Screenshot+2024-05-13+at+14.16.30.jpg https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/3594ee16-a490-4474-adc1-a385b2147314/Screenshot+2024-01-30+at+17.30.39.png https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/93c10c24-89fb-497a-b958-072b72028d42/Screenshot+2024-02-01+at+11.58.31.png https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/c1215805-c885-4ec2-a21d-5d835961677c/Screenshot+2024-01-30+at+16.28.09.png https://images.squarespace-cdn.com/content/v1/62b049c591595a7d5728706c/ed89d3f5-ef51-4a1c-a36a-78a50bd990ce/Screenshot+2024-01-30+at+16.29.23.png https://www.willsansom.net/residential daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/5ce2e1b47977970001d9545e/1560288176661-C90TXFM4VNJFRC4H8YRW/Stocksy_txp9c995bd1cMI100_Large_1192028.jpg Residential Design https://images.squarespace-cdn.com/content/v1/5ce2e1b47977970001d9545e/1560288146199-DA9XREUMWRMKI6GQ5QVH/Stocksy_txp9c995bd1cMI100_Large_1183996.jpg Residential Design https://images.squarespace-cdn.com/content/v1/5ce2e1b47977970001d9545e/1560288521108-71L8CT3BCUQJ7050OMJ2/Stocksy_txp9c995bd1cMI100_Large_1184005.jpg Residential Design https://images.squarespace-cdn.com/content/v1/5ce2e1b47977970001d9545e/1560288141454-7MP0J8XLVB4BO0HDFIKZ/Stocksy_txp9c995bd1cMI100_Large_1184002.jpg Residential Design https://www.willsansom.net/experiential daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/5ce2e1b47977970001d9545e/1558471325414-WU05TRG9JWV0E62OAV83/download+copy+2.jpeg Experiential Design https://images.squarespace-cdn.com/content/v1/5ce2e1b47977970001d9545e/1560288303310-TTJEIL1U469UY7OCHUMY/Stocksy_txp9c995bd1cMI100_Large_1192042.jpg Experiential Design https://images.squarespace-cdn.com/content/v1/5ce2e1b47977970001d9545e/1560288335378-1RLP8C2OBC0QXC2Q0QA3/Stocksy_txp9c995bd1cMI100_Large_1192029.jpg Experiential Design https://images.squarespace-cdn.com/content/v1/5ce2e1b47977970001d9545e/1560288373735-NRNSJ40PIZ23YJQJI5CV/Stocksy_txp9c995bd1cMI100_Large_1183977.jpg Experiential Design https://www.willsansom.net/contact daily 0.75 2025-05-09