Chelsea Ventures / Blue Fuel Launch

Blue Fuel is an expert sports nutrition system personalised to specific sports and personal goals - developed with the world-class expertise behind Chelsea FC. 

By spending time with athletes we found that no one person trains and prepares the same as another. And what’s more, the global pandemic created an even more idiosyncratic selection of training habits - each one geared towards returning to the world of sport as effectively as possible.

So we manifest this individuality in our comms with an integrated campaign that heroed the athletes across myriad sporting disciplines - observing not just what makes them different, but what unites them. The campaign was designed to be digital and mobile first and was launched in partnership with leading sports titles across the UK.