Bumble / When Dating Met 2020

Starring Bafta-winning national treasure, Helena Bonham Carter, this campaign from Bumble sought to champion women who had been put on the dating back foot by Lockdown. Inspired by audience focus groups, we dialled back the pressure by humorously recognising the struggles - from weeing behind a tree on a date to having your Dad wander half-naked into the background of a Zoom date…

The films have received 3 million+ views on YouTube with a positive rating of 97% - almost unheard of for commercial content. What’s more, app downloads increased by 15% following the campaign launch.

Bonham Carter was outspoken following the shoot - teasing national press with her cheerleading tips for young women dealing with lockdown. Her advice to ‘get a vibrator and a weighted blanket’ was picked up by over 70 titles nationally.