The Anti-Defamation League /
Dear White Parents

Dismantling a 400-year cycle of systemic racism.

As the racial justice movement gained momentum following the murder of George Floyd, several videos of Black parents teaching their children how to survive encounters with police officers began to (re-)surface. This became know as ‘The Talk’ – a sad but essential reality within black households.

However, many White parents and families were protesting against police brutality for the first time and asking questions about what they could do to help make a difference in the fight for racial justice and equality. And so a simple thought became the driving force of the project: what if ‘The Talk’ happened in white households instead?

Dear White Parents is an educational platform designed to help parents have active – and early – conversations with their children about racism. What it means, how it affects people and what they can do to be agents of change that break a 400-year cycle.

“It’s hard to hear that this could be a tough conversation to have. You don’t want to make your child sad and I don’t want my child to die - these things are not equivalents.” - Dr. Ronda Taylor Bullock

The project was led by a documentary shot by Kevin Wilson Jr and a production team composed of 100% black or people of colour. Filmed in a selection of white households in the US, it showed parents broaching the talk with their kids and then directed viewers to a dedicated platform where they can download and share educational materials to help facilitated ongoing conversations.

After a successful launch, the platform has evolved into One Million Kids, One Million Talks – capturing the ambition for anti-racist conversations to happen at scale in the US and across the world.

Dear White Parents won a graphite pencil at 2022 D&AD, two gold Telly Awards, a silver Young Directors Award.