Lucinity / Make Money Good

Every year, over $117 trillion is laundered through the world’s banks, funding terrorism, people trafficking and the drugs trade. 

This campaign from Anti-Money-Laundering (AML) software brand, Lucinity, sought to cut through the corporate clutter and speak to the higher-order purpose of the product - not to mention the teams who use it.

Make Money Good not only guides Lucinity’s thought-leadership and communications, but it acts as a strong recruitment tool and a shared mission for commercial partners who want to be at the forefront of tackling money laundering.

It has also allowed them to prospect out into broader culture and society - campaigning for change. In 2021, we helped Lucinity partner with the Icelandic Minister of Justice to lobby women in the banking sector, in government and finance media, to end the money laundering that disproportionately impacts women by funding crimes such as human trafficking.

Following the platform launch, Lucinity was voted Scandanavian startup of the year and has recently secured $17 million in series B funding.