Financial Times / Letters To This New World, The New Agenda

The New Agenda platform was designed to diversify the FT’s appeal and was the first time the FT had repositioned itself since the financial crash. 

Originally conceived to ‘reset’ the concept of capitalism, the platform then pivoted to champion opportunities for building back better in a post-COVID world - politically, economically and socially.

To date it has generated more earned coverage than any in the FT’s history and helped the publication push past the one million subscriber mark for the fist time since it was launched in 1888. 

The New Agenda was spotlighted in Contagious’ ‘World’s Best Strategy’ feature. Letters also won The PR Week Global Award for Corporate Branding and helped the FT secure the Brand of the Year at the British Media Awards.