Zapp / Want It. Zapp it

Following the explosion of food delivery services in the UK, this campaign platform elevated above the category conventions of convenience to talk about the human, emotional benefit of the service. 

By speaking to users, we found that services such as Zapp rarely replaced the weekly shop, but were rather used to meet very specific, very personal, and very immediate needs. So by exploring the concept of spontaneity, we found an opportunity for Zapp to be a brand that empowers people to live in the moment.

We then broke down Zapp’s core audiences and identified specific spontaneous moments and the products most readily associated with them. By doing this we were able to also promote cross-selling and encourage customers to pair items that wouldn’t normally exist in the same digital basket.